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Unplug for the Holidays? Yes, but No…

By: Rachel Strella The following is a refreshed version of the December 24, 2011 blog, Unplug for the Holidays? No Way! I asked folks on my social networks if they will be “unplugging” for the...

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The Connection Between Communications and Social Media

By: Rachel Strella The following is a guest blog from my husband, Pete Strella. You never know what to expect when you’re meeting with potential clients, and Rachel has recently fielded some surprising...

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3 Quick Tips for Building Your Social Media Audience

By: Rachel Strella I consider audience building to be the red-headed step child of social media. Social media consultants will tell you to generate strong content, but many don’t do enough to emphasize...

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Blog Your Way To SEO Success

By: Rachel Strella Many know that blogging is an effective way to attract an audience, increase awareness of your brand and even grow your business. But if you want to create a dynamic online presence...

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Google+ Authorship: What It Is, How It Works, and Why You Need It!

It seems like a no-brainer that using a social media medium owned by Google would bolster your search engine results. But for those of you who think Google+ is beneficial for Search Engine Optimization...

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